75. Winning Organic eCommerce SERPs ft Lidia Infante

In episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs.

She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands.

[0:00] Intro

[1:27] What Direction Are eCommerce SERPs headed?

[4:40] Are People Really Using Google Lens?

[6:45] How Can Google Shopping Improve?

[9:30] Google vs Amazon ?

[12:00] Key Opportunities for eCommerce

[17:55] How To Optimize Your SEO For eCommerce

[19:55] Rapid Fire Ranking 🔥

Rank your Top 3 favorite things:

• Chocolate

• Cross stitching

• My cat

Rank your Top 3 SEO tools:

• Semrush

• Oncrawl

• Content King

Rank your best SEO trick/ta ...