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An Optimist's View on Generative AI, Content, and SEO ft Ryan Law

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Episode notes

In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO.

Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future.

We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in content going forward, the ideal direction for Google in search results, & what the next five years might look like in SEO.

(0:00) Intro

(3:11) Generative AI Content

(4:07) The Fear Around Artificial Intelligence

(5:36) The Right Way to Use GenAI

(6:36) Transparency Around the Use of Gen AI

(8:52) How Will SEO be Impacted by Generative AI Content

(10:45) Does GenAI Devalue SEO as a Channel?

(11:4 ... 

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