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Your Brand, Search Intent, and the Content Arms Race ft Victor Pan

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Episode notes

In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.

Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online.

We also discuss the concept of the data void in search, information gain, and the impact on information accessibility and quality.

(0:00) Intro

(1:55) Search Intent and the DOJ Lawsuit Against Google

(8:11) Understanding Search Intent

(15:31) The Data Void in Search

(24:40) The Value of Information Gain

(40:43) Rapid Fire Rankings

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