In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions.

• 00:00 Introduction to The Atlantic Impact
• 00:51 The Origin Story of the Podcast
• 05:31 Introducing Erik Ayers and GoodSeeker
• 08:40 The Power of Small Stories
• 11:42 How Storytelling Helps Build Relationships
• 14:50 Advice for Collecting and Sharing Stories, and the Power  ...