Raising Impact: Storytelling for Nonprofits

Raising Impact: Storytelling for Nonprofits

by Collaborative Cause Consulting
Season 2
Perfection Not Required with YAMM Services’ Janine Ayoub
YAMM Services works with nonprofits on fundraising, communications, storytelling, and community-centred growth. Founder Janine Ayoub has seen how nonprofits struggle to capture and communicate their impact, but she’s also seen the approaches that move the needle. In this episode, Janine offers practical starting points for telling better stories, and makes a case for prioritizing consistency and authenticity over perfection. She also introduces Anqido, a beta impact and project-management platform that turns nonprofit work and data into dashboards, reports, and clearer impact stories. 00:00 Introduction 02:04 Janine’s Journey 04:07 The Common Struggle to Communicate Impact 06:16 Beyond the Numbers 08:11 How a Narrative Shift Increased Grant Approvals 10:17 Where to Start 12:27 Centering Communities Over Donors 15:21 Authenticity Over Perfection 16:37 Anqido Platform Preview 19:33 Final Reflections 20:57 Outro and Resources Find out more about YAMM Services Website: yammservices.com LinkedIn: linkedin.com/in/yamm-services Instagram: instagram.com//yamm_media About the Raising Impact: Storytelling for Nonprofits podcast Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact. If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca. New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
Trust-Based Relationships with A Dollar A Day’s Heather Spratt
The Dollar A Day Foundation is both a charity and funder that supports grassroots mental health and addictions organizations across Canada. In this episode, Executive Director Heather Spratt explains the foundation’s unusual model—recurring donations pooled and granted out, with 100% of individual gifts going to grantees—and its trust-based approach that lets organizations decide how to use funds. We discuss the origin story of the “dollar a day” idea (featuring Canadian music legend Alan Doyle of Great Big Sea), how an overemphasis on accountability can create barriers, and how stories help people see the impact their support is making. 00:00 Introduction 02:07 Meet Heather Spratt 02:55 A Dollar A Day Foundation’s Mission and Origin Story 06:44 Their Trust-Based Funding Model 12:13 Lean and Transparent Operations 13:12 Storytelling And Stigma 16:13 Impact At Scale 17:28 Workplace Giving Program 19:38 Advice And New Priorities 21:57 Final Thoughts And Outro Find out more about A Dollar A Day Foundation Website: adollaraday.ca Facebook: facebook.com/adollaradayfdn LinkedIn: linkedin.com/in/dollar-a-day-foundation YouTube: youtube.com/@adollaradayfoundation Instagram: instagram.com/adollaradayfdn About the Raising Impact: Storytelling for Nonprofits podcast Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact. If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca. New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
Survivor-Led Storytelling with We’re Here For You Canada’s Sarah Sherman
After seeing a group assembling comfort kits for unhoused women, Sarah Sherman realized the same kind of support could have helped after her own sexual assault forensic exam. In this episode, Sarah shares how that moment sparked We’re Here For You Canada, a volunteer-run charity that partners with hospitals to provide curated comfort kits to survivors of sexual violence. She explains what’s inside the kits, and why dignity, hope, and choice matter in post-assault care. Sarah also discusses hospital and community partnerships, expansion across Atlantic Canada and beyond, and how storytelling and language can reduce victim-blaming and drive systemic change. 00:00 Introduction 01:44 We’re Here For You Canada’s Origin Story 03:56 What the Comfort Kits Include 06:31 Dignity In Care 07:47 Hospital Partnerships 11:06 Growing Nationwide 13:36 Adapting Stories and Messages for Diverse Audiences 15:32 Survivor Feedback 17:37 Care Without Reporting 21:02 Storytelling as a Strategy to Drive Deeper Understanding 22:22 Why Words Matter 25:26 How To Support We’re Here For You Canada 27:04 Final Reflections and Closing Credits Find out more about We’re Here For You Canada Website: werehereforyoucanada.ca LinkedIn: linkedin.com/in/werehereforyoucanada Instagram: instagram.com/werehereforyoucanada Facebook: facebook.com/werehereforyoucanada About the Raising Impact: Storytelling for Nonprofits podcast Raising Impact: Storytelling for Nonprofits is a podcast for nonprofit leaders, fundraisers, and community-minded professionals who want to use storytelling more intentionally. Each episode features conversations about how story builds connection, strengthens fundraising, and supports long-term growth. Grounded in the realities of nonprofit work, the podcast explores practical ideas, lived experience, and real-world approaches to communication, community, and impact. If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca. New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
“Living, Breathing” Stories with Shakespearience’s Marvin Karon
Atlantic Impact is now Raising Impact: Storytelling for Nonprofits. We’re expanding beyond Atlantic Canada and speaking with organizations across the country about how they're using storytelling in their work. In this episode, we venture to Ontario to speak with Marvin Karon, Director of Shakespearience Performing Arts, which uses interactive Shakespeare-based programs to challenge young people (and adults) and build soft skills like confidence, communication, and resilience. Throughout the conversation, he tells powerful stories of how some of his students were transformed, while weaving in practical advice for nonprofits like how Shakespearience built an inventory of over a thousand testimonials, why video is the next frontier, and the importance of making sure your storytelling is “a living, breathing thing.” 00:00 Season Relaunch and Guest Intro 01:47 Mission, Programs, and How Shakespeare Transforms Students 08:53 The Power of Shakespearean Language 09:56 The Challenge of Awareness 13:25 Collecting Testimonials and Video Proof 16:38 How Shakespearience Gathered 1,000 Testimonials 19:12 Consent and Media Release Basics 20:09 Student Story: From Inferiority to Empowerment 24:04 Storytelling Advice for Other Nonprofits 25:32 How Listeners Can Help and Why It Matters 31:08 Final Reflections and Closing Credits Find out more about Shakespearience Performing Arts Website: shakespearience.ca Facebook: facebook.com/ShakespeariencePerformingArts YouTube: youtube.com/@shakespearienceperforminga5667 “Sizzle Reel”: youtu.be/JS3O5bZhby0?si=_R9FaFFYsYEYf0il About the Raising Impact: Storytelling for Nonprofits podcast Raising Impact: Storytelling for Nonprofits, is a podcast where we explore how storytelling helps nonprofits strengthen fundraising and move their missions forward. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. If your organization could use help turning its stories into stronger fundraising, visit collaborativecause.ca. New episodes are released monthly. Follow the show on Spotify or Apple Podcasts to be notified when they’re published. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
Season 1
The Magic of In-Person Storytelling with FireLoch’s Jennifer DeCoste
Can small in-person storytelling circles drive big change in the nonprofit world? After her own experience with burnout, Jennifer DeCoste founded FireLoch as a place where her fellow burnt out peers in the nonprofit sector could rest and reconnect with their work. In this episode, Jennifer shares how untold stories catalyzed the creation of FireLoch, what kinds of storytelling feel most authentic to her, and why she’s prioritizing intimacy over scale. 00:30 Jennifer DeCoste's Journey and FireLoch's Mission 05:27 The Power of Speaking Up 06:53 Jennifer’s Burnout and Recovery Journey 10:18 FireLoch’s Funding Model - Who Supports Helping the Helpers 14:33 Adapting the Narrative for Government Grant Programs vs Philanthropists 16:01 Collecting Outcome Stories in an Authentic Trust-Forward Way 19:23 Collaboration and Partnership in Atlantic Canada 21:15 Small Group In-Person Storytelling: Prioritizing People Over Promotion 27:22 Evolving Language of Burnout, Wellness, and Success Find out more about FireLoch Website: fireloch.com Facebook: facebook.com/fireloch Instagram: instagram.com/fireloch LinkedIn: linkedin.com/company/fireloch About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
The Humanity of Storytelling with Business and Arts NL’s Lynn Panting
“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent. 00:30 Introducing Lynn Panting and Business and Arts NL 03:44 The Narrative Marketing Initiative 09:35 Mentorship Success Stories 13:11 Best Formats for Storytelling 14:54 How to Get Started With Storytelling 18:07 Overcoming Capacity Challenges 21:15 The Role of Consistency and Regularity in Storytelling 22:00 How Artists Benefit from Sharing Their Story Find out more about Business and Arts NL Website: businessandartsnl.com Instagram: instagram.com/businessandartsnl Facebook: facebook.com/BusinessandArtsNL X: x.com/BizArtsNL YouTube:youtube.com/channel/UC3bzv4IcmsrmwrOgOsRrz-g LinkedIn: linkedin.com/company/business-and-arts-nl About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
The Art of Adapting Stories with The Gaia Project’s Travis Daley
The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through cross-collaboration. 00:37 Meet Travis Daley from The Gaia Project 02:03 The Gaia Project's Mission and Programs 03:52 Storytelling By and For Different Audiences 09:31 Training Your Team to Collect Stories 13:12 The Differences in How Kids and Adults Tell Stories 14:33 Using Numbers to Support Your Narrative 18:47 Telling Stories in Tight Knit Communities 21:31 Doing More Through Cross-Collaboration Find out more about The Gaia Project Website: thegaiaproject.ca Facebook: facebook.com/gaiaproject Instagram: instagram.com/thegaiaproject_ LinkedIn: linkedin.com/company/thegaiaproject-projetgaia TikTok: tiktok.com/@thegaiaproject_ About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
The Five I’s of Storytelling with VRHF’s Hillary Webb
People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors. 00:41 Guest Introduction: Hillary Webb 03:45 Fundraisers: Facilitators of Funds, Stewards of Stories 06:53 Impactful Example: Sharon’s Story 09:40 The Five I's of Storytelling 13:50 Correcting Perceptions of How Healthcare is Funded 16:07 How Hillary Collects Stories 18:40 Collaboration in Atlantic Canada’s Nonprofit Sector 21:10 Sharing Sensitive or Negative Stories 27:56 The Experience For People Whose Stories Are Told 30:43 Strengthening Social Media Through Trial and Error 34:14 VRHF’s Current Needs and How to Support Find out more about the Valley Regional Hospital Foundation VRHF Website: vrhfoundation.ca VRHF Facebook: facebook.com/vrhfoundation VRHF Instagram: instagram.com/vrh_foundation About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
The Power of Storytelling for Nonprofits with GoodSeeker’s Erik Ayers
In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage stakeholders and boost donor contributions. 00:00 Introduction to The Atlantic Impact 00:51 The Origin Story of the Podcast 05:31 Introducing Erik Ayers and GoodSeeker 08:40 The Power of Small Stories 11:42 How Storytelling Helps Build Relationships 14:50 Advice for Collecting and Sharing Stories, and the Power of Prompts 18:22 Data on Eroding Trust in Nonprofits (And How to Build Trust) 21:27 More Advice on Writing Good Story Prompts 23:38 What Organizations Gain By Capturing and Organizing Stories 25:29 Barriers and Challenges in Story Collection and How to Address Them 29:17 Final Thoughts and Call to Action Find out more about GoodSeeker GoodSeeker website: goodseeker.com GoodSeeker on LinkedIn: linkedin.com/company/goodseeker-inc About the Atlantic IMPACT podcast Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.
Introducing: Atlantic IMPACT
Trailer
Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories. The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.