Episode 35 - Georgia Athanasiou - Fast cars, fast dogs, and cash flow!

Protea Conversations by Zane Stevens

Episode notes

Meet Georgia!

In this conversation, Zane speaks with Georgia Athanasiou, founder of Bay Area CFO Consultants, about her extensive experience in finance and consulting.

They discuss the evolution of fractional CFO work, the importance of understanding profitability and cash flow, and Georgia's career journey from public accounting to consulting. Georgia shares insights from her time at fast moving start-ups, lessons learned in cash flow management, and the significance of forecasting in today's volatile market.

They also touch on the importance of networking, finding a niche, and the challenges faced by aspiring consultants.

Takeaways

- Georgia Athanasiou has over 20 years of experience in finance.

- Fractional CFO work has evolved significantly over the years.

- Understanding unit economics is cruc ... 

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Keywords
LeadershipEntrepreneurAccountingBookkeepingAccounting TechnologyAccounting IndustryMarketingsocial mediabusinessCFOStart up