Episode notes
Lisa Riolo is a 20 year vet of the industry and Co-Founder of the affiliate technology Platform - Impact. We had a great conversation that spanned my adaptation to a co-working facility, how we are both navigating our current social climate, leadership lessons (hint hint - curiosity, empathy and potential are touchstones for her and performance marketing and where it is going.
We often don’t get the opportunity to thank individuals who played pivotal roles in our career, and today I do, so don’t miss that.
You definitely want to stay till the end as we talk about where the industry is going, the rise of affiliates really recognizing and flexing their power and our focus on the customer’s buyer journey and how that fits in with the future.
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