Affiliate Marketing in a Recession or Economic Downturn

Profitable Performance Marketing by Jamie Birch

Episode notes

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it.

Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it should get more investment, not less.

Jamie talks about how the affiliate channel provides:

  • Security: You only incur costs after you see revenue

  • Audience flexibility: Affiliates are constantly stretching, innovating, flexing, and pivoting to reach new markets and acquire new customers. You literally have thousands of sho ... 

 ...  Read more
performance marketingincremental affiliate revenuecoupon affiliateschange managementbudgetrecession