Affluencer vs Influencer and the Importance of Representation with Blagica Bottigliero

Profitable Performance Marketing by Jamie Birch

Episode notes

Today our CEO talks with our very own Director of Affiliate Marketing, Blagica Bottigliero! Blagica started with JEBCommerce in November of 2021. Jamie and Blagica talk about her origin story (yes, it involves a great sitcom from the 80's), the importance of representation, and dive into a ton about influencers, affluencers, and affiliate marketing.

Blagica shares her experience as an Emmy Award winning digital marketer, her time at large agencies and brands like Edelman, Target, and Motorola, then as a startup founder, and how she came back to affiliate marketing.

If you want to know about affiliate marketing and the convergence of PR, Social, and Affiliate, this is the episode for you.

Keywords
digital marketingcontent affiliatestartupinfluencer affiliate marketinginfluencerblagica bottiglierorepresentation