In this episode I cover what has become a topic of some concern for advertisers: influencers. Over the last two years advertisers have really wanted their affiliate channels to not only drive bottom-of-funnel sales, but share in more top of funnel acquisition efforts. This has lead to a stronger push toward folding content creators and influencers into their affiliate programs.
Tune in to find out how the landscape of affiliate marketing is evolving and how we're addressing these changes. Don't get left behind!