Wade Tonkin - Director, Global Affiliate Marketing - Fanatics, Inc

Today I get the pleasure of speaking with Wade Tonkin, long time friend and industry vet and Award Winning affiliate marketer. Wade and I met while he was on the sales team at Kowabunga and I was managing the Hilton Hotels affiliate program. Wade’s done quite a bit since then.

You are going to find this podcast very interesting if you:

• Are a sports affiliate

• Operate a fan site

• Are an advertiser looking to migrate platforms

• Are an advertiser looking for ideas to recruit affiliates

• Are an advertiser trying to increase the ROI from your affiliate program

Wade shares some of the biggest successes at Fanatics including one large affiliate revenue challenge that his partner ended up beating by 4.5X! We talk about using Facebook to communicate with affili ...