Then and Now: Martech Record's Impact and Affiliate B2B with Michael McNerny

Profitable Performance Marketing by JEBCommerce

Episode notes

Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing.

In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the premier buyer's guide on networks and technology platforms, a cornerstone of Martech Record's offerings.

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affiliate marketingpartnershipscareeraffiliate relationshipsmartech recordMichael McNernyB2B