Affiliate Marketing and Search Engine Marketing - Can they work together?

Profitable Performance Marketing by Jamie Birch

Episode notes

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen.

Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this collaboration can drive significant benefits:

  • Expanding Your Presence on Familiar SERPs: Learn how SEM affiliates can help you secure more opportunities on search engine results pages (SERPs) where your brand is already visible, ultimately boosting your brand's online presence.
  • Venturing into New SERPs: Exp ... 
 ...  Read more
search engine marketingacquisitionconsumer behaviorsem affiliatecookie durationbudget