Episode notes
JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points:- Don’t communicate too little
- Don’t communicate too often
- Only communicate with your affiliates when you have something impactful to say
- If you don’t have anything impactful to say, find something impactful to say
- No less than quarterly because of seasonality, but that really isn’t enough
- Use both in network and outside network communication methods
- Find the preferred communication mediums of your affiliates and focus on that