Join us on Full Circle for an insightful conversation with Katherine Ross — 25-year veteran of senior care media and CEO of seniors.com, a platform her father-in-law founded after struggling to find care for a WWII veteran father. Katherine came for one year and never left — and in this episode she explains why. She unpacks how the industry shifted from nursing homes to lifestyle communities, why placement can allow an adult child to simply be a daughter again, and how seniors and their adult children research care in completely different ways. She also shares how AI is changing content at scale — and why her team's rule is firm: nothing publishes without a human reviewing it first.

0:04 A WWII veteran and a resource guide — how  ...