Ashlee McShan on SpringHill, LeBron, VIBE Magazine, Diversity in Film & More | On The Set Podcast
In this episode of On The Set Podcast, host Steven Strickland sits down with producer, director, and showrunner Ashlee McShan. A 15-year industry veteran whose credits span Vibe, BET, MTV, and SpringHill Company, and a Webby Award winner for her work on HBCU Virtual Homecoming. This conversation dives deep into the realities of freelancing, the power of relationships in Hollywood, learning documentary filmmaking by doing it, and what it takes to build a career while staying true to your own story. From putting on assemblies in high school without knowing it was "producing," to landing an internship at Vibe magazine that turned into her first title, to taking the terrifying leap into full-time freelancing with nine months of surviving on ramen and spaghetti, Ashlee pulls back the curtain on a career built on trust, community, and refusing to give up. We explore: 🎬 How writing high school assemblies led to a career she didn't have a word for yet 📰 Her journalism and Pan-African studies background at Cal State Northridge 🤝 The pact with a friend that got her into the industry through Vibe magazine 💡 Jamal's career-defining lesson: "Relationships will make or break you in this industry" 🏆 Winning a Webby Award for HBCU Virtual Homecoming — and still chasing that Emmy 📽️ Learning to make documentaries by simply making documentaries 🗽 Moving to New York, losing her job in six months, and freelancing on faith 💪 The leap into full-time freelancing that led to showrunning at SpringHill 👑 Working alongside LeBron James and Maverick Carter at SpringHill Company 🎙️ The staple question — one word: Home ✍️ Why she's taking a screenwriting class to tell more of her own stories 📊 Trusting instincts vs. trial and error in marketing content to different audiences 🎞️ Producing the DEI documentary "What's Costing Hollywood?" and premiering at Sundance 👥 The creative partnerships that shaped her — Ayanna, Jared, Terrence, Carissa, Raquel, Kevin 🚺 Advice for women and Black women specifically: stop apologizing for taking up space 🚀 Why the future and our stories belong in our own hands Whether you're an aspiring producer, a freelancer trying to find your footing, or someone who just needs a reminder to trust your own story, this episode is loaded with gems. 📲 Follow Ashlee: Instagram – @ash_4days 📲 Follow Steven: Instagram – @stevenstrickland Facebook – strictlytalent1 📲 Follow On The Set Podcast: @OnTheSetPodcast 👕 Sponsor: 🎬 On The Set Apparel Use Code: OTSP20 at checkout!