What happens when a fashion brand gets a 30x spike overnight after Shark Tank?

In this episode of One in a Billion, Kapil Thirani sits down with Siddharth Dungarwal (CEO & founder, Snitch) to unpack how a 350 sq ft store and a supply chain insight turned into one of India’s fastest-growing fashion brands.

Snitch didn’t start as a D2C brand. It began with surplus inventory, scaled through manufacturing and B2B, and pivoted to D2C during COVID with just 35 products and a 4-member team.

What followed was relentless experimentation and scale:

• From 50 orders/day to a ₹1000 Cr fast fashion brand

• 30x traffic spike after Shark Tank

• ₹15L to ₹1 Cr/month offline store growth in 90 days

• 110+ stores across 45 cities in just 14 months Built on supply chain strength,

Snitch broke the traditiona ...