How did a ₹300 T-shirt turn into a ₹100 crore brand?

In this episode of One in a Billion, Kapil Thirani sits down with Madhusudhanan Shanmugam, Founder of Tripr, to unpack how a small idea from Tirupur became a high-volume e-commerce fashion brand.

Tripr started in 2016 with just 20 orders on Flipkart and a simple insight: if you win the ₹200–₹300 price bracket, you win visibility on marketplaces.

What followed was relentless experimentation and scale:

• One printed T-shirt sold 10–15 lakh units

• 15–16 lakh pieces sold during a single Big Billion Day

• Today Tripr processes 15,000 orders every day

Built without venture capital, Tripr is now approaching the ₹100 crore mark with a 120-member team and a long-term vision to build a ₹500 crore apparel brand.

This episode is a deep dive into:

• M ...