From a ₹9,000 salary to a ₹150 crore water purifier brand, this episode reveals the real story behind Super Aqua. In this episode of One in a Billion, Kapil Thirani sits down with Akhilesh Kumar (Founder, SuperAqua) to unpack how a simple middle-class insight led to a nationwide brand.

The journey began with a ₹2,499 launch on Flipkart, 7 early orders that changed everything, and a brutal phase where 80% of products were getting returned. What followed was operational grit: fixing packaging, solving service blackmail, building a network of 800+ technicians across India, and scaling aggressively during lockdown. In 2022, SuperAqua saw 1,300 purifier orders in a single day.

Today, the brand sells RO technology at ₹3,699 in a market where competitors charge ₹15,000+, runs with 250+ team members, and clocks ₹40–45 lakh in daily orders. A  ...