Ep 16 | One in a Billion | How Nutraj Built India’s #1 Dry Fruit Brand | Kapil Thirani x Nutraj
One in a Billion by Flipkart Seller Hub by Flipkart Seller Hub
Episode notes
Discover the incredible journey of Nutraj, one of India’s leading dry fruits brands, built by Gunjan Jain, MD & CEO of VKC Nuts Pvt. Ltd.
Starting as a small barter business in 1926 and rebuilding from just ₹45 lakh in the 90s, Nutraj transformed a largely unorganised dry fruits market into a trusted FMCG brand. Today, Nutraj is a ₹2000+ crore brand with a strong presence across India and a ~35% share in the walnut market India.
In this Video, explore how strategic brand building, distribution expansion, and platforms like Flipkart helped scale Nutraj into a modern D2C brand India and FMCG success story. With a multi-brand portfolio including Anmol, Snackrite, and For Good, Nutraj continues to lead innovation in the snacking category.
Watch this inspiring business success story India to learn how to build a powerful consumer ...