07/06/2026 Multifamily Matters, Ep. #432 "Stop Laying Off The People Who Should Be Running Your AI"
Multifamily Matters by Paul Marks
E432
Jul 6, 2026
47:21
Episode notes
A conversation with longtime multifamily industry veteran, the fabulous Jamie Gorski, the Founder & President Catchpoint Collective... discussing why multifamily companies should rethink workforce reductions in the age of AI, exploring why customer experience, marketing, and training professionals are ideally positioned to lead AI initiatives, how organizations can reskill existing employees instead of replacing them, and why long-term success comes from using AI to amplify people rather than eliminate them.
Keywords
Apartment Collections Strategies
Applicant Screening Metrics
Apartment Portfolio Performance
Artificial Intelligence in Multifamily
AI in Property Management
AI for Real Estate Operations
apartment industry
asset management
apartment operations strategy
jamie Gorski