

04/20/2026 Multifamily Matters, Ep. #421 "The Flames are Out - Now What?"
Multifamily Matters by Paul Marks
E421
Apr 20, 2026
01:02:17
Episode notes
A conversation with longtime multifamily industry veterans, Terri Clifton, President of Better World Properties, and Michael Knight, the Executive Vice President of Better World Properties... discussing how the fallout from early 2020s value-add deals is reshaping multifamily, including who absorbs losses across the capital stack, why expectations must reset for owners and lenders, the renewed focus on operational discipline and rent fundamentals, and how competing on service, culture, and back-to-basics execution is critical in a more price-sensitive renter environment.
Keywords
Property Management
multifamily
real estate investing
apartment industry
housing market
investment strategy
asset management
rent trends
market analysis
resident experience