How Authentic Influencers are Reshaping Cannabis Marketing

The video features an interview with Lauren Mundell, founder of Hi-Curious, an influencer marketing agency specializing in the cannabis industry. ​Lauren discusses the importance of influencer marketing in promoting cannabis brands and products, emphasizing authenticity and real-life usage scenarios. The conversation also touches on the challenges of content creation, the power of social media in brand promotion, and the personal satisfaction Lauren derives from being able to express herself freely in her work.