Today, we have an inspiring story about the power of activism in the cannabis industry. Our guest shares their journey from lobbying and advocating for regulatory changes to seeing their business thrive. The video discusses the importance of social equity in the cannabis industry, highlighting how marginalized communities have been disproportionately impacted by the war on drugs. It features two experts, Devin Alexander from Boston and Mark Mudis from California, who are working to help social equity applicants gain access to resources, capital, and opportunities in the legal cannabis space. The video explores the challenges and complexities of implementing effective social equity programs, as well as the need for advocacy and activism to address the ongoing injustices faced by those affected by the criminalization of cannabis.