In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling your brand story in Google and all of the AI engines so you can take full control of your online reputation, be easily found by potential customers and convert them into clients. KEY TAKEAWAYS When it comes to tech growth your brand is the most influential factor.  Your personal brand is just as important as your business brand. The way both Google and AI platforms represent you is critical. Your content needs to be packaged in a way that the machines can understand, so they can find you and showcase what you offer. Your website is the touchpoint AI and Google trusts and uses to verify who you are and what you offer. In their eyes, that ...