Today, Mike speaks to Michael Nicastro who is the VP group, director of technology and head of accessibility at Digitas. They discuss a very overlooked aspect of scaling tech ventures - digital accessibility which is not just a compliance checkbox. It is actually a growth strategy that unlocks new markets, drives revenue and helps your product reach its full potential.  Michael is passionate about ensuring that digital products are accessible to everyone and uses quality assurance and automation to drive growth without sacrificing inclusivity. KEY TAKEAWAYS 1.3 billion people worldwide face barriers when using digital products. Some have permanent disabilities, and others have temporary disabilities. Companies that are ignoring accessibility are losing out on an estimated $1.2 trillion annually. Lawyers are literally hunting for compani ...