In this bonus episode, Will Green interviews Anna Webb, a pet expert and host of the podcast A Dog's Life with Anna Webb. They discuss Anna's media background, her passion for dogs, and the importance of marketing and PR in the pet industry. They also touch on the power of podcasts as a marketing tool and the need for authenticity and humour in communication.

Anna and Will also touch on the importance of PR and the role of propaganda in marketing. They explore the transition from radio to podcasting and the challenges and benefits of maintaining momentum in podcasting. They discuss the power of podcasts in replacing social interactions and the role of storytelling in effective communication. They also delve into the relationship between PR and social media, the impact of social media on company reputation, and the use of spokespeople in mar ...