Ray Hunt (Big Sugar Ray Daddy), host of the In That Number podcast, joins Will Green MA MBA on Marketing Made Clear to discuss his journey in podcasting and the challenges he has faced. They talk about the process of recording, editing, and releasing episodes, as well as promoting the podcast. They also discuss the importance of targeting and positioning the podcast to reach the right audience. Raymondo shares his experiences interviewing former Saints players and the impact of the team's performance on the podcast's listenership.

Ray and Will discuss various topics related to podcasting, including promoting the podcast, building a community, monetising podcasts, and dealing with abuse on social media. They also talk about the importance of finding an identity for the podcast and sticking to it. Ray shares his experiences in reachin ...