Manipulating The Masses

Manipulating The Masses

by Kaitlin McMillan & Zach Phillips

Entrepreneurship Marketing History

Season 1

Campaign Breakdown: Got Milk?

Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Social Media & Anti-Vaxxers

Zach and Kaitlin take a look at how social media algorithms have been used by a small number of people to promote Anti-Vax conspiracies, convince millions of Americans not to get the vaccine, and manipulate the national conversation. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

E-Commerce & Holiday Shopping

Kaitlin and Zach review some of the below-board marketing tactics large companies use to gain a digital advantage during the holiday season. Follow Us On Instagram: @mcmillanphillips.agency Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Season 2

Gender Roles In Advertising | Part One

Kaitlin and Zach explore the marketing tactics and long-term effects of gender roles portrayed in advertising throughout the 1800s - 1960s. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Gender Roles In Advertising | Part Two

Kaitlin and Zach examine the new age of hyper-sexualization of women in advertising, and how that trend has created a massive negative effect on body image for both young girls and boys throughout the world. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Megachurches

Kaitlin and Zach look at the marketing tactics behind some of the most wealthy church leaders in the United States. Using their tool, the duo puts together a campaign for marketing churches to millennials & Gen Z. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Company Culture & WeWork

Zach and Kaitlin explore the rise and fall of WeWork, and how company culture can benefit and hurt companies of all sizes. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Donation Marketing & The Red Cross

Kaitlin and Zach explore the messaging and marketing tactics used by The American Red Cross, as well as some disinformation surrounding how the organization spends its $3b in revenue. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT

TV Media & The Satanic Panic

Kaitlin & Zach explore how the business of television helped spread the Satanic Panic that gripped families throughout the 80s, and how similar tactics were used to fuel QAnon and The Salem Witch Trials. Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8pr Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Rebranding & The WWF

Kaitlin and Zach examine some good and bad rebranding efforts by companies, and also look at the legal battle over the branding of WWF. Follow us on social media to stay up to date with our agency 👇 Facebook: https://bit.ly/3JltkMt LinkedIn: https://bit.ly/3Jn614P Instagram: https://bit.ly/3eunGcw Twitter: https://bit.ly/3sKMJQT Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

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