Manipulating The Masses
Campaign Breakdown: Old Spice

Campaign Breakdown: Old Spice

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S2 · E17
Jun 28, 2022
56:48

Episode notes

Kaitlin and Zach examine the beginnings, target demographic, and story behind the notorious "Old Spice Man" commercials. How new media leveraged the commercial to new heights and boosted sales in the process.

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Keywords

marketing
advertising
ads
ad campaign
marketing podcast
commercials
old spice