The Buying Power of Kids

The Buying Power of Kids

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S2 · E14
May 10, 2022
01:01:04

Episode notes

Zach and Kaitlin explore the multi-trillion dollar industry of marketing to children. More than toys & snacks, car companies and even insurance agencies are starting to broach advertising directly to children.

How much buying power do kids really have?

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Keywords

marketing
advertising
ad campaign
marketing podcast
commercials
buying power
kids campaigns