Brand Storytelling & Elizabeth Ho...

Brand Storytelling & Elizabeth Holmes

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S1 · E7
Oct 26, 2021
01:05:30

Episode notes

Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work.

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Keywords

marketing
advertising
funny
storytelling
theranos
elizabeth holmes