Explicit
Brand Storytelling & Elizabeth Holmes
Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
Episode notes
Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work.
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Keywords
marketingadvertisingfunnystorytellingtheranoselizabeth holmes