eCommerce on Fire

eCommerce on Fire

by Adam Kitchen

Entrepreneurship Marketing Technology

Season 2

Why Marketing Teams are Guessing with Ad Budgets 😵‍💫 | Jeremy Epperson - Marketing Masterminds EP 1

CRO & Experimentation wizard Jeremy Epperson kicks off 2022 with what will be undoubtedly one of the most important topics of the year: efficient allocation of advertising budgets. In this event, Jeremy will make the case for WHY marketing teams are almost universally guessing with budgets, and how this is leading to sometimes millions of $ of wasted ad spend for brands that could be used more efficiently. We'll also be discussing why 'branding' is an inferior way to grow compared to data-driven iterative testing, and what evidence Jeremy has to back up these claims. Agree or disagree with Jeremy's thoughts? Tune in to share your own opinion on this edition of eCommerce on Fire: Marketers Mastermind 🤑🛒🔥

Safe Smiles with Spotlight Oral Care 🪥🦷 EP 31

"We have nothing to hide and neither do our products!" - that's the mantra Sisters Dr Lisa & Vanessa Creaven live by - both practising dentists - when they founded Spotlight Oral Care. 5 years on and the brand has emerged as one of Ireland's breakout brands, with a rapidly growing presence in the UK & US markets. Join founder Dr Lisa Creaven & CMO Siobhan Nolan - Mulkerrins as we dive into the strategies behind Spotlight's groundbreaking success 🚀 Check out our website here: https://www.magnetmonster.co.uk/ Browse Spotlight Oral Care: https://uk.spotlightoralcare.com/

People, planet and armpits with Matt Kennedy, CEO @ Fussy 🌍🍃 EP 30

Plant-powered, pro-planet, and 24-hour protection. Not something you'd typically associate with deodorant, but that's what Matt Kennedy at Fussy has created. Join us this Thursday as Matt shares the secrets behind creating effective PR campaigns to lower CAC to turning supply chain issues into business opportunities. Watch more of our episodes here: https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA

Eco-friendly eCommerce with James Byrne from Faerly ♻️ EP 29

Inspired by the Scandinavian concepts of Hygge and Lagom. James Byrne started Faerly.ie with his husband Eoin to do their part in helping reduce unnecessary chemicals and plastics in the world. With a proud Irish heritage and passion for supporting local makers, James joins the eCommerce on Fire podcast to share the story of how they've grown the brand to date 🇮🇪☘️

Vitamins at Vitafive with Nik Hall : From D2C to 5,000 + stores 🚀EP 28

In this episode of eCommerce on fire, we're speaking to Nik Hall the co-founder at Vitafive on how the company has scaled from D2C to retail. We'll be covering the inspiration behind the brand and how they've diversified their acquisition strategy to consistently deliver growth 🚀 Getting into the details about: - Where Vitafive started. -The tech stack that helped build it into the great company it is. -How important subscription models are. -Distribution strategy and how these can change over time. https://vitafive.com/ https://www.magnetmonster.co.uk/ For more episodes available on YouTube visit: https://www.youtube.com/channel/UCW8YvxQm_9b62CoOaWQj3BA

Sugar, Spice and Start ups with David Downing EP 27

Join us speaking with David Downing, the co-founder of ChipMonk Baking, a healthy alternative to a sweet treat. All whilst still being sweet and a treat! 🍪🐿 After his co-founder Jose's scare with diabetes, David teamed up to create a range of delectable, sugar-free, gluten-free and keto-friendly snacks to delight the masses. ChipMonk Baking has since experienced explosive D2C growth, and David will join us on this episode of eCommerce on Fire to share the strategies that have propelled their expansion 🔥

SMS Marketing Masterclass with Navin Jain EP 26

Listen to Klaviyo’s Navin Jain masterclass on SMS Marketing for eCommerce brands. Addressing the following: 🔥 Core SMS automation for your store 🔥 SMS List building strategies 🔥 Creative campaign ideas 🔥 Using SMS harmoniously with email 🔥 Compliance To learn more about marketing strategy and profitability online visit: https://www.magnetmonster.co.uk/

Books, Bears and Baum - With Justin Baum 🐻 EP 25

Justin Baum, BEO of ZZZ Bears gives us an insight into how he has created his unique eCommerce store which helps kids sleep at night and supports our everyday heroes. 🦸🏼‍♂️🐻 Looking into: How to handle time between a full-time job as well as owning an eCommerce platform. Which aspects are more of a struggle than others? Advice to new founders of their very own eCommerce space. Which marketing channels have been the most effective in growing ZZZ Bears? From children's books to creative director come CEO of his own online store, Justin's background is extremely colourful and insightful. Teaching himself the basics and tuning in on his own skills from working in different sectors, he speaks about how different experiences have helped him begin this heartwarming (and fluffy) journey. Hearing about his experience with juggling this, a family and a full-time job are inspiring and insightful to any future entrepreneur. To find out more visit: https://zzzbears.com/

Experimentation & CRO strategies for eCommerce Brands with Jeremy Epperson

Jeremy Epperson has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups. A master at his craft and always learning, Jeremy is going to share all his knowledge on his 6 core pillars of successful CRO programs for eCommerce brands and stores, as well as why so many experimentation programs fail - and what to do to prevent that. Experimentation has the ability to rapidly transform businesses and drive exponential growth. If you'd like to learn more about Jeremy's work, be sure to check out his company: https://www.conversionguides.com/

Retention Marketing Fundamentals for brands with Alex McEachern

Alex McEachern is a retention enthusiast that heads brand marketing at Loop Returns. Before that, he spent time helping grow Smile.io's industry-leading loyalty software and even owned his own Shopify store! He'll be talking about retention marketing fundamentals, how to craft a successful loyalty program, as well as how to use returns to your advantage in eCommerce.

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