Blake Imperl is the head of growth at Tone, a conversational SMS platform that was recently acquired by Attentive. In this episode, Blake draws on his experience both in the SaaS space and previously as head of retention for an agency where he was responsible for developing lifecycle marketing strategies focused on retention for D2C Shopify brands. He shares: - How to adopt a conversational marketing approach into your strategy - The best ways to use SMS marketing for D2C brands - Touchpoints in the customer journey where a conversational approach can be most effective Learn more about Tone here: https://tonemessaging.com/