At the age of 21, Sean Edwards got the opportunity of a lifetime to bring Icelandic fish oil powerhouse Lýsi to the United States. It's something he's grabbed with both hands and turned into a great success story.

In this interview, Sean discusses:

- How their liquid fish oil has disrupted the conventional capsule fish oil market

- How his business was turned upside down with covid due to store sampling not being possible and how they pivoted to their online strategy

- Why he loves selling on Amazon & Shopify and the core differences between the two and how he approaches them

- The importance of knowing your numbers back to front to make more strategic

- and profitable - business decisions

- His advice to other entrepreneurs in eCommer ...