Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.

Life, Science and Marketing by Paul Avery

Episode notes

Life, Science & Marketing Podcast: Episode 3

Guest: Natasha Zarach, International Head of Marketing at Veolia

Natasha's Background:

  • International Head of Marketing at Veolia with experience across technology, environmental science, and global marketing
  • Previously worked in product management, sales, and marketing in the technology industry
  • Moved to Veolia over 10 years ago to work on science and healthcare markets

Key Discussion Points:

  • Culturalising campaigns for international marketing instead of just translating
  • Marketing effectively in China including understanding the different landscape
  • Authentically engaging scientists as the most challenging audience
  • Exciting innovations happening wi ... 
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