Episode notes
Life, Science, and Marketing Podcast: Episode 1
Guest: Klaudyna Johnstone, Marketing Director at Source Bioscience
Klaudyna's Background:
- Degree in genetics, MRes in biomedicine
- Previous roles in marketing at startups and scaleups like Expedeon, Sphere Fluidics, Camerus
- Passionate about the intersection of life science and business
Key Discussion Points:
- Klaudyna's career journey from science into marketing
- Challenges and learnings from working in scaleups
- Klaudyna's passion for HIIT and staying active
- Digital pathology and the role of AI in healthcare
- Applying behavioural science principles to improve marketing effectiveness
- Localising global campaigns for different geographies and audiences
- The importan ...