TODAY'S SHOW: If businesses were really making money, they wouldn’t really need to be selling everyday, right? WRONG. Very wrong, in fact.

In this episode, we ditch this limiting misconception and confront the REAL truth:

• 1)The best time to sell is actually when you don’t need to.Take a look around you and you will see that the biggest brands sell everyday, and they sell it proud … case in point: Coca Cola, Sephora, LVMH. Smart business owners know that building brand equity, brand awareness and a customer awareness shouldn’t be done as a “last ditch save” but rather an asset that works to compound the work you do, even when you're already thriving.

• 2)Selling everyday =/= Non-ProfitabilityClearly, selling everyday does not mean lack of profitability - far from it. Creating seasons in sales cycles  ...