Why Risk-Averse Leadership Is Media’s Biggest Strategic Threat

How is AI reshaping the media industry? Is the creator economy disrupting traditional media? And what skills do leaders need to stay competitive?

In this episode of Leading Through Uncertainty, Kate Burns (COO, Odgers) is joined by Jules McKeen, Head of Global Media & Entertainment, to explore the biggest shifts in media, content, and leadership.

From AI and content monetisation to the rise of creators and platform convergence, this conversation breaks down what’s really changing — and what leaders should do next.

Key topics covered:

• AI’s impact on content creation, jobs, and creativity
• The rise of the creator economy and its impact on traditional media
• How media companies monetise content, IP, and audiences
• Why hiring for curiosity and adaptability is critical
• The convergence of media, technology, and platforms
• The future of podcasts, video, and digital content

Key questions answered:

• How is AI changing the media industry?
• Is the creator economy disrupting traditional media?
• What skills do modern media leaders need?
• How are companies monetising content today?
• Are podcasts still growing, or evolving into video?
• How should leaders navigate uncertainty and change?