DJ IAm joins Coach Dion Bethea on Kicks & Convos for an exclusive conversation where music, Columbia culture, sneaker style, and the DJ lifestyle collide. In this episode, DJ IAm talks about his journey as a DJ in Columbia, South Carolina, the work it takes to build a name in the local music scene, and the importance of consistency, relationships, and creating an unforgettable experience for every crowd. From reading the room and setting the tone at an event to building a brand that people recognize, this conversation goes beyond the music. Coach Dion and DJ IAm also talk sneakers, personal style, and how the right pair of kicks can bring confidence, spark conversations, and help you stand out before you ever step behind the booth. Whether you love music, nightlife, sneaker culture, local business, content creation, or are working to build ...