From Hoops to Sneaker Culture: Liv on Iverson, Nike, Design & Building Her Own Footwear Brand
Olivia โLivโ joins Coach Dion Bethea on Kicks & Convos for an exclusive conversation where basketball, sneaker culture, fashion, and entrepreneurship collide. In this exclusive interview, Liv talks about growing up in Columbia, South Carolina, winning a state championship at Keenan High School, playing basketball at Coastal Carolina University, and turning her lifelong love of sneakers into a career in the footwear industry. Liv also shares her journey working with major brands including Nike, Jordan Brand, Adidas, and ASICS; her experiences creating sneaker activations; and her vision to build her own footwear manufacturing company. From Allen Iversons and Scottie Pippen Air More Uptempos to Travis Scott releases and Cool Grey 11s, this episode is packed with hoops, heat, style, and real lessons for the next generation of creatives. Whether youโre a basketball fan, sneakerhead, fashion creative, entrepreneur, or someone chasing a big dream, this episode is for you. ๐ QUESTION FOR THE COMMENTS ๐ What sneaker first made you fall in love with sneaker culture? Which pair are you choosing: Jordan 4s, Travis Scott 6s, or Cool Grey 11s? Who should Coach Dion interview next? If you enjoyed this episode, please: ๐ Like the video ๐ฌ Leave a comment ๐ Subscribe to Kicks & Convos ๐ค Share this interview with a sneakerhead, basketball fan, or creative entrepreneur. ๐บ Subscribe for more exclusive interviews with coaches, athletes, creatives, entrepreneurs, and influential voices from across the sports world: [ / @kicksandconvos ](https://www.youtube.com/channel/UC-oMu08RO2oi0yATMODtSnA) ๐ฆ Follow Kicks & Convos on X: [https://x.com/kicksconvos](https://x.com/kicksconvos) ๐๏ธ Hosted by Coach Dion Bethea #KicksAndConvos #SneakerCulture #Sneakerhead #WomenInSneakers #Basketball #WomensBasketball #Nike #JordanBrand #Adidas #SneakerDesign #FootwearDesign #SneakerMarketing #Entrepreneurship #ColumbiaSC #SouthCarolina #CoastalCarolina #KeenanHighSchool #AllenIverson #AirMoreUptempo