Frenemies: How PR Specialists and Journalists Can Co-Exist with the Wall Street Journal's Veronica Dagher | Episode 4

imPRessions: a pollack group production by The Pollack Group

Episode notes

It’s no secret that PR professionals and journalists can be both best friends and worst enemies. ImPRessions episode 4 dissects the folklore that the two professions can’t coexist with award-winning Wall Street Journal reporter Veronica Dagher. Today’s conversation explores the best practices for pitching to the media and the best tactics to obtain client coverage.