ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.
Remember the good ol’ days of social media? When Facebook wasn’t a stomping ground for family members to share ridiculous conspiracy theories, and Twitter was a peaceful source of news and information?Episode 5 of imPRessions dive...
It’s no secret that PR professionals and journalists can be both best friends and worst enemies. ImPRessions episode 4 dissects the folklore that the two professions can’t coexist with award-winning Wall Street Journal reporter Ve...
The only constant about the world of PR; it’s continuously transforming. From the early days of faxing a press release to the evolution of social media and artificial intelligence, PR continues to ride the waves of communications ...
Today’s ImPRessions episode covers the four dreaded words every PR professional fears hearing from a client - “we have a problem.” Fortunately, John Deveney, President and Founder of marketing agency Deveney speaks with Jenn and K...
This week's imPRession's episode features Barry Greenberg (@BarryGreenberg), owner of CelebConn.com, who specializes in celebrity acquisition. Barry joins Jenn (@jennyjayyne) and Kalli (@kalli62) to discuss the glamourous world of...