ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.
Influencer marketing has reached new heights in recent years, with an increase in brand partnerships to reach new audiences. But what makes a social media post resonate with followers? Ellyce Fulmore, influencer, best-selling author, and entrepreneur, joins imPRessions to uncover the key ingredient needed in influencer marketing: authenticity. Today, listeners will learn how to appeal naturally to audiences and what brands can do to ensure they are in partnership with an authentic ally.
What do you REALLY know about PR? From pitching, to copywriting, to hosting client events, the PR industry is multi-layered and media relations is just the tip of the iceberg. If you’ve ever wondered about the different sectors within the PR industry, this episode is for you. Kim Marcus, a dynamic PR leader who has worked for Kin Insurance, Bob Evans Farms, Scotts Miracle-Gro, among others, shares the different verticals a PR professional can explore when starting out their career.
Resiliency is essential in any field, but especially so for those working in public relations. Whether managing the high expectations of top-tier media coverage or navigating through a PR crisis, resiliency is critical in keeping composure through turbulent PR times. Peter Rea is Vice President of Integrity and Ethics at Parker Hannifin Corporation and joins us this week to share how leaders can support their teams through stressful times and how PR professionals can combat stress through tough times. To learn more about resiliency in PR, purchase Peter’s book, Better Humans, Better Performance at: https://bit.ly/45pzZR3
Before social media display ads and AI, marketing consisted of print ads and billboards. Today, digital marketing has become so much more. In this week’s episode, Jenn and Kalli were joined by Jocelin Schultz, Director & head of media and digital capabilities at Kenvue, and who has led a voice to a variety of digital marketing campaigns for notable brands such as Johnson and Johnson, Unilever, Charles Schwab, and more. Join us as we dissect the fundamentals and trends of the digital marketing landscape.
We’ve seen plenty of businesses decide to rebrand their look and messaging. Sometimes it works, sometimes it doesn’t. David Dancer has led his voice and expertise as a marketing expert across various industries, and in today’s episode, he dissects what companies can do to rebrand successfully. Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of rebranding.