ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.
The press release: an antiquated practice or a necessary PR tactic?In episode 17 of imPRessions, press release expert and Group Vice President at Business Wire, Sarah Shepard, details how the press release model has shifted with the onset of social media. Is distributing a press release still an integral part of the PR model? Can a successful company announcement or campaign prosper without deploying a news release? Tune in to find out!
imPRessions episode 16 dives into how to successfully execute an experiential marketing campaign with insight from Anna and Eli Peer, co-founders of Allenby.fun, with over two decades of experience as creative producers in marketing and branding.
As tourism continues to increase as eager travelers make up for lost pandemic time, PR travel experts work hard to ensure those looking for a vacation choose wisely.imPRessions Episode 15 welcomes Vito Zuppardo, Vice President at Miles Partnership, a marketing agency specializing in tourism and hospitality. A Louisiana native, Zuppardo leads the marketing for the Louisiana Office of Tourism, promoting everyone’s favorite city in the Bayou state - New Orleans. Today’s discussion covers how experts like Vito drive destination awareness in a post-pandemic world.
Startup’s usually begin with a dream…and a mediocre business pitch. imPRessions episode 14 welcomes Brian Frumberg, CEO and Founder of VentureOut - a vehicle to help bridge the gap between the innovators around the world and the opportunities available to them in the New York and San Francisco technology ecosystems.
Between AI, the explosion of social media, and the continuous evolution of marketing, no other industry has transformed quite like advertising.In episode 13 of imPRessions, Jenn and Kalli chat with Lisa Townsend Zakroff, General Manager at Mekanism and novel advertising expert who has developed campaigns for some of the biggest names in the world. Tune in for compelling insight into where the advertising industry is headed in the future!