imPRessions: a pollack group production

by The Pollack Group

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

Podcast episodes

  • Season 2

  • What's in a Name? Rebranding 101 with David H. Dancer | Season 2 Episode 3

    What's in a Name? Rebranding 101 with David H. Dancer | Season 2 Episode 3

    We’ve seen plenty of businesses decide to rebrand their look and messaging. Sometimes it works, sometimes it doesn’t. David Dancer has led his voice and expertise as a marketing expert across various industries, and in today’s episode, he dissects what companies can do to rebrand successfully. Whether facing a change in the market or just ready for a refresh, David explores the dos and don’ts of rebranding.

  • Mastering the Art of Captivating Event Audiences with Jay Baer | Season 2 Episode 2

    Mastering the Art of Captivating Event Audiences with Jay Baer | Season 2 Episode 2

    Jay Baer is a master public speaker who joins imPRessions this week to chat about mastering the art of captivating audiences. From hosting virtual events to giving a live keynote to an audience of thousands, Jay's insight will make even the timidest speaker a pro in no time. It's no wonder that Jay holds the title of being an inductee into the Halls of Fame for professional speaking. Plus, he loves tequila—what more is there to like?!

  • The Art and Science of Successful Brand Collaborations with Chris Enriquez | Season 2 Episode 1

    The Art and Science of Successful Brand Collaborations with Chris Enriquez | Season 2 Episode 1

    Season two of imPRessions is here and in our first episode, Jenn and Kalli chat with Chris Enriquez, a music industry professional who leads programs for legendary music media brands such as Revolver Magazine, Brooklyn Vegan, Alternative Press, and more. Today’s episode covers the art and science of brand collaborations; what makes a partnership a success, how to navigate the challenges of authenticity, and emerging trends in the industry.

  • Season 1

  • The Importance of PR in Education Reform with Samantha Jacobs | Season 1 Episode 24

    The Importance of PR in Education Reform with Samantha Jacobs | Season 1 Episode 24

    As imPRessions wraps season one, our last episode is one of the most crucial topics we’ve explored so far: harnessing the power of PR to ignite change in education reform. Episode 24 invites Samantha Jacobs, a fierce advocate for equity in education, who discusses how PR can powerfully ensure every child, regardless of their zip code, has access to the quality education they deserve.

  • Wiki Relations: How to Use Wikipedia in PR with Bill Beutler | Season 1 Episode 23

    Wiki Relations: How to Use Wikipedia in PR with Bill Beutler | Season 1 Episode 23

    Tune in to episode 23 of imPRessions as Jenn and Kalli dive into how Wikipedia can be a powerful tool in sharing information on prominent businesses and those who lead them. William Beutler, Founder and President of Beutler Ink, award-winning agency specializing in visual and social media and Wikipedia engagement joins our hosts to talk all about the world of Wiki Relations.