Now and Then: How the PR Agency Model Has Changed in Recent Decades with Fred Cook | Episode 3

imPRessions: a pollack group production by The Pollack Group

Episode notes

The only constant about the world of PR; it’s continuously transforming. From the early days of faxing a press release to the evolution of social media and artificial intelligence, PR continues to ride the waves of communications changing tides.

In this episode, Jenn and Kalli chat with Fred Cook, director of the USC Center for Public Relations at the University of Southern California, to discuss current trends, what PR agencies need to be mindful of, and what’s in store for the dynamic industry.