Today, the relationship between people and their pets has shifted tremendously. From matching outfits, to birthday parties, holiday card portraits, and everything in between, pets are no longer just companions, but family members and support systems for many across the world. Today’s episode celebrates our beloved pets with Yvonne Brossard, Senior Manager of Consumer & Public Relations at Petco, and covers how changing consumer attitudes toward pets are reshaping marketing, communications, and brand strategy. Plus, Yvonne offers marketing intel that fits across any industry. You don’t want to miss this one!