Is Freelancing the New Way of Con...

Is Freelancing the New Way of Conducting PR? with Aly Walansky | Season 3 Episode 13

imPRessions: a pollack group production by The Pollack Group
S3 · E12
Aug 27, 2025
25:48

Episode notes

In recent years, the PR industry has seen professionals leave the traditional agency world to pursue independent freelancing careers.

In today’s episode, Jenn and Kalli sit with renowned journalist, Aly Walansky, to discuss the opportunities and challenges of working with freelancers, how freelancing is reshaping the industry, and what media trends freelancers should be paying closer attention to. There’s a reason she’s the most viewed journalist on Muck Rack. Tune in now!

Keywords

public relations
marketing
impressions
the pollack group
press release
media
communications
evolution of marketing
freelance