We’ve all had a client say, at one point or anything, “I want to go viral.” But what does it take to turn that request into a reality? Matt “BK” Augustin is the creative powerhouse at Hartbeat, Kevin Hart’s global entertainment company, and joins imPRessions this week to share what really goes into making content that cuts through the noise. We talk campaign strategy, the art of storytelling, and why chasing virality isn't always the goal - but creating culture is.