Marketing for Survival: How Wisp (formerly My Bouncer) is Changing Lives with Liat Kaplan | Season 2 Episode 16

imPRessions: a pollack group production by The Pollack Group

Episode notes

This week’s episode covers an incredibly important topic – safety.

Liat Kaplan is the mind behind Wisp (formerly My Bouncer), a groundbreaking product designed to protect adults in vulnerable situations at bars and nightclubs. Discover how marketing and compassion intersect to create solutions that empower and change lives, especially for women.

Keywords
public relationsmarketingpollackimpressionsthe pollack groupagencypress releasemediapartnershipscommunicationssafetywisp