Episode notes
In a world flooded with cutting-edge gadgets, some consumers are still hesitant to embrace change. How do marketers break through the “if it’s not broken, don’t fix it” mentality and showcase the potential of groundbreaking tech?
Episode 19 explores marketing strategies to captivate even the most skeptical minds as we welcome Taylor Robinson, Director of Communications at Oura, the smart ring captivating health conscious consumers across the US.