The Evolution of the Press Release: An Antiquated Practice or Timeless Necessity? with Sarah Shepard | Season 1 Episode 17

The press release: an antiquated practice or a necessary PR tactic?

In episode 17 of imPRessions, press release expert and Group Vice President at Business Wire, Sarah Shepard, details how the press release model has shifted with the onset of social media. Is distributing a press release still an integral part of the PR model? Can a successful company announcement or campaign prosper without deploying a news release? Tune in to find out!